Define Quantity, Frequency and Medium
Give the provider an idea of the quantity of illustrations needed and consider how frequently the final images will be used. Typically the more exposures your final image receives, the more the illustrator will expect to be compensated for their work. Be sure to also communicate where the images will be displayed – whether on the web, in print, or some other medium.
Consider whether you’re buying a single use of the illustration or if you plan to retain all the rights of the image. If you are buying a single instance, the illustrator is free to resell the image for other applications. Buying exclusive rights to an image may result in a higher bid from the artist.
Communicate a Clear Timeline
Allow enough time for the illustrator to provide comps, revisions and final art. If you are leaving the creative interpretation to your illustrator, it’s best to provide additional time for multiple rounds of comps and revisions to ensure both buyer and provider are on the same page before the final art project begins. Making changes after the final art phase begins can be frustrating for both parties.
Set the Budget
When setting the budget for your project, consider all the factors involved in getting an illustration completed. Your illustrator will provide you with time, creativity, skill, and professionalism. If your budget is small, that’s not a problem, just be sure to clearly communicate the work you want completed.
If you will require the artist to work under a Nondisclosure Agreement (NDA) or Confidentiality Agreement, it’s a good idea to state this in the job posting.